• Waabi
15%
69%
Open Rate
0.5%
6.2%
Reply Rate
0%
0%
Bounce Rate
Challenges Faced
Waabi faced severe email deliverability issues, with emails consistently landing in spam folders, harming engagement and credibility. Previous sending practices had also damaged their sender reputation, while a lack of personalized messaging reduced open rates.
High Spam Rate
Waabi’s emails were consistently flagged as spam, limiting engagement and credibility.
Low Sender Reputation
Previous sending practices damaged Waabi’s domain reputation, leading to frequent filtering by inbox providers.
Ineffective Email Copy
A lack of personalization in the emails decreased relevance and reduced open rates.
Our Strategy
Endy Media worked to rebuild Waabi’s domain reputation by implementing a structured email warm-up and optimizing DNS settings (SPF, DKIM, and DMARC). We segmented the audience and tailored email content to align with Waabi’s Ideal Customer Profile (ICP), enhancing relevance. Additionally, we used behavior-based timing to increase the likelihood of emails reaching primary inboxes.
Domain Reputation Rehabilitation
We systematically rebuilt Waabi’s domain reputation through gradual email warm-ups and optimized DNS settings, reducing spam flags and increasing sender trust.
Advanced Segmentation and Customization
By segmenting Waabi’s audience and tailoring email content to match their ICP’s interests, we improved engagement and relevance.
Behavior-Based Outreach Scheduling
Optimized Voxturr’s offer for outbound email campaigns. Created concise, direct email copy that addressed pain points specific to the target audience, with clear, soft CTAs to increase engagement.
The Difference
Waabi achieved a 96.7% deliverability rate, with emails consistently landing in primary inboxes, which improved engagement and lead quality.
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