• Vulcan
23%
67%
Open Rate
0.3%
4.7%
Reply Rate
0%
0%
Bounce Rate
Challenges Faced
Vulcana’s outreach efforts were hindered by poor email deliverability, with a significant number of emails landing in spam or promotions folders. This reduced engagement rates, while previous sending practices had weakened their domain reputation.
Low Inbox Placement Rate
A considerable number of emails were landing in spam or promotional folders.
Poor Engagement Metrics
Lower open and reply rates due to visibility issues.
Inconsistent Domain Health
Previous practices had negatively impacted Vulcana's domain reputation.
Our Strategy
Endy Media implemented a comprehensive email warm-up process to restore Vulcana's domain reputation, gradually scaling volume to simulate natural engagement. We set up a custom email infrastructure, optimizing DNS records, SPF, DKIM, and DMARC for better authentication and higher deliverability. Additionally, we segmented and regularly cleaned email lists to ensure high-quality, targeted outreach.
Comprehensive Email Warm-Up Process
We conducted a structured warm-up to build domain reputation, gradually increasing sending volume and interacting with emails to simulate organic engagement.
Custom Email Infrastructure Setup
We provided Vulcana with a dedicated email environment, configuring custom DNS records, SPF, DKIM, and DMARC to authenticate email sources and increase deliverability.
List Segmentation and Hygiene
We optimized email lists by segmenting based on user behavior, ensuring targeted outreach. We also ran regular cleanups to remove invalid emails and maintain a high-quality list.
The Difference
Deliverability rate rose to 98.4%, with Vulcana’s emails reaching primary inboxes reliably. Enhanced placement improved visibility, resulting in higher engagement across outreach campaigns.
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