• Odecloud
20%
66%
Open Rate
2%
8.5%
Reply Rate
10%
1.8%
Bounce Rate
Challenges Faced
Odecloud’s outreach faced low deliverability, with emails frequently sent to spam or promotional folders. Inconsistent inbox performance from various email services resulted in a weak sender reputation, while high spam filtering reduced visibility and engagement.
Inconsistent Inbox Performance
The use of various email services led to unreliable sender reputation and inconsistent deliverability.
High Spam Filtering Rates
Many emails were marked as spam, reducing visibility and engagement.
Limited Conversion to Meetings
Poor email performance resulted in fewer meetings being booked with prospective clients.
Our Strategy
Endy Media transitioned Odecloud’s outreach to GSuite, leveraging its strong reputation to enhance deliverability. We implemented comprehensive domain authentication by configuring SPF, DKIM, and DMARC, building trust with email providers.
Migration to GSuite Inboxes
Endy Media facilitated the transition to GSuite inboxes, leveraging its strong reputation with email providers to boost deliverability.
Comprehensive Domain Authentication
We set up SPF, DKIM, and DMARC for GSuite, ensuring messages were authenticated and enhancing overall domain trust.
Gradual Warm-Up Strategy
We executed a structured warm-up plan for the new GSuite inboxes, gradually increasing the sending volume to establish a positive sender reputation.
The Difference
Deliverability rate improved to 98.2%, with Odecloud’s emails consistently reaching primary inboxes. This shift enhanced engagement metrics and strengthened client communication outcomes.
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