• Amplis
22%
65%
Open Rate
0.9%
6.3%
Reply Rate
7%
1.2%
Bounce Rate
Challenges Faced
Amplis faced issues with low email deliverability and engagement due to using multiple email platforms with inconsistent inbox quality. The mixed inbox reputations led to high spam rates and limited visibility in recipients' primary inboxes.
Inconsistent Inbox Quality
Different inbox types affected sender credibility, resulting in a higher spam rate and limited inbox placement.
Unreliable Domain Reputation
Mixed results from varied email platforms reduced deliverability.
Low Engagement Rates Due to Deliverability Issues
Emails were often filtered, resulting in lower open and reply rates.
Our Strategy
Endy Media migrated Amplis's outreach to GSuite inboxes with verified domain authentication (SPF, DKIM, and DMARC), establishing strong sender credibility. We implemented a gradual warm-up process and consistent sending cadence to stabilize inbox reputation and enhance deliverability.
Transition to GSuite Inboxes
ENDY Media migrated Amplis’s outreach to GSuite inboxes with strong domain reputations, improving trust with major email providers.
Domain Authentication & Verification
We configured SPF, DKIM, and DMARC for GSuite inboxes, enhancing sender credibility and authentication across all campaigns.
Steady Warm-Up and Monitoring
To stabilize the new GSuite inboxes, we conducted a structured warm-up, gradually increasing sending volumes while monitoring reputation to ensure sustained high deliverability.
The Difference
Amplis achieved a 98.9% deliverability rate with significantly improved primary inbox placement, reducing spam rates and boosting engagement.
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